PRIVATE LABELS

Build garments that carry your own brand identity

Private label apparel is manufactured to be presented under your own brand. Liberty Edge Industries supports private label projects across apparel, sportswear, teamwear and accessories, bringing the garment specification and branding requirements into the same approval process. Your identity can involve more than an external logo: label content, size references and packaging may also shape the finished presentation. Define those details alongside fabric, fit and construction, then review the sample before bulk approval. This page explains what to prepare so the product, its own brand presentation and the order instructions remain aligned from development through the final manufacturing brief.

Define what your brand should own in the brief

Start by describing the product you want to sell and how customers should recognise it as yours. Separate the garment requirements from the branding assets, then connect them in one specification. The garment brief covers matters such as fabric, fit, size range and construction; the identity brief covers logo versions, label content, colour references and presentation. Explain which brand rules are fixed and which details need development. A private label discussion should make your own branding explicit rather than treating it as an assumed addition to a generic product. Send only artwork and content you are entitled to use, and make clear who on your side can approve the final identity applied to the garment.

Specify labels and packaging as product components

Labels need clear content, dimensions and placement instructions. Confirm the brand name, size references and any other information you require, rather than expecting an image of a label to answer every question. If care, composition or market specific information is needed, provide the required content and raise any verification requirements in the brief. Packaging should also be described in practical terms: what it should contain, how products should be grouped and where branding is expected. Available label and packaging options are confirmed for the approved specification. Bring these decisions into development early, because they may relate to garment construction, the size chart or the way the order is prepared for dispatch.

Approve your branding on the actual product

A brand file viewed alone does not show how the complete garment will feel or present. Review the sample with the intended logo application, label references and relevant finishing details so you can assess their relationship to the product. Check the spelling, scale and position of brand elements, and ensure the size shown matches your approved chart. If a label or package detail remains provisional, record it as an outstanding decision rather than treating the entire presentation as approved. Samples typically take 7–10 working days, with timing confirmed against the agreed requirements. Consolidate any changes into a single revision record, then identify the exact version and branding details accepted before moving into bulk planning.

Create a consistent reference for the bulk range

Once your sample is approved, gather the final garment specification, artwork, label content, packaging instructions and size breakdown into one order reference. Confirm how the identity should be applied to every style and identify any variations deliberately included in the range. Liberty Edge has a stated MOQ of 30 pieces per style, so present the proposed range in a way that makes each style and its quantities clear. Bulk production typically takes 12–15 working days after approval, with the actual schedule agreed for the order. For future reorders, confirm the current brand assets and product details before proceeding, particularly if your size system, label content or presentation has changed since the earlier approved version.

Options for your project.

• Own brand garment and identity briefs
• Logo, label and size reference coordination
• Packaging content and grouping requirements
• Branded sample review and approval
• Private label bulk specification planning